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01 December, 2008

9 Google Adsense Placement Recipes

Please try these and watch your income grow - Azmi Shahrin


ABOVE THE FOLD, BELOW THE TITLE 

Ingredients:
1 Medium Rectangle (300 x 250) Text Ads or 1 Square (250 x 250) Text Ads or 1 Large Rectangle (336 x 280) Text Ads or Banner (468 x 60) Text Ads
How:
Place one of the above Google Adsense Ads at the beginning of your article, just right below the title.





AT THE END OF AN ARTICLE
Ingredients:
1 Medium Rectangle (300 x 250) Text Ads or 1 Square (250 x 250) Text Ads or 1 Large Rectangle (336 x 280) Text Ads or Banner (468 x 60) Text Ads
How:
Place one of the above Google Adsense Ads at the end of your article.




NEXT TO AN IMAGE
Ingredients:
1 Medium Rectangle (300 x 250) Text Ads or 1 Square (250 x 250) Text Ads or 1 Large Rectangle (336 x 280) Text Ads,
1 image (width 190 px, height 280 px) or 4 images (width 60 px, height 60 px)
How:
First Approach

Create a table (width = 550), and divide it into two columns.
Place Google Adsense Text Ads into the left column.
Place your 190 x 280 image into the right column.



Second Approach

Create a table (width = 550), and divide it into two columns.
Divide the left column into four rows, and place each of your 60 x 60 images into each row.
Place Google Adsense Text Ads into the right column.

Caution!
You must place a border or a line between your images and your Ads, so it doesn't violate Google Adsense TOS (Terms of Service).



BLENDED IN ARTICLE
Ingredients:
1 Medium Rectangle (300 x 250) Text Ads or 1 Square (250 x 250) Text Ads or 1 Large Rectangle (336 x 280) Text Ads
How:
Place one of the above Google Adsense Ads into your article body, so it perfectly blends in. You can use this code for that purpose:








You may choose to make it left or right justified. According to Google Adsense Heat Map, left justified tends to bring the best CTR. But some webmasters said right justified is also working very well.




RIGHT JUSTIFIED
Ingredients:
1 Skyscraper (120 x 600) Text Ads or 1 Wide Skyscraper (160 x 600) Text Ads or 1 Vertical Banner (120 x 240) Text Ads
How:
Divide your webpage into two or three columns (left, middle and right).
Place one of the above Google Adsense Ads into the left or the right section.




RIGHT BELOW IMAGES
Ingredients:
4 images (width 165 px, height 60 px),
1 Leaderboard (728 x 90) Text Ads
How:
Create a table (width = 728) with 2 rows.
Divide the first row into 4 columns and place each of the images in each column.
Place the leaderboard text ads in the second row.
Place this table below your header.

Caution!
You must place a border or a line between your images and your Ads, so it doesn't violate Google Adsense TOS (Terms of Service).



BELOW THE HEADER
Ingredients:
1 Link Units (468 x 15) or 1 Link Units (728 x 15)
How:
Place one of the above Google Adsense Link Units right below your header and match its color with your website theme.




BLENDED IN NAVIGATIONAL LINKS
Ingredients:
1 Link Units (468 x 15) or 1 Link Units (728 x 15)
How:
Place one of the above Google Adsense Link Units right below your header.
Place your navigational links below or above that Link Units and set their fonts to "Verdana, Arial, Helvetica, sans-serif" 11 px.
Fashion Your Ads For Success

1. Don't leave your ads looking like...well ads! Many Adsense users simply follow Google's default format settings to setup their ads. Big Mistake! If your ad looks like an ad people are generally going to ignore it. As for those banners... please! Nearly everybody online hates banners and avoids them like the plague. So don't make the mistake of thinking that visitors to your website will behave any differently to those Adsense banner ads you may have set up. Simply put...do without the Adsense banners if you want to cash in.

2. Optimal Placement of Your Ads. In the real world it's said that location...location...location is everything. Same thing goes for the web, at least as far as Adsense is concerned. If your ads are tucked away where no one can see them basically you aren't going to get any clicks. Think about it--when people go to a website the first thing they do is absorb as much information before ever scrolling. That part of the page they see without scrolling is called above the fold. That is where you want to put your ads. Remember easier seen means more clicks...which means more ka-ching!

More Is Less. The number of ads you've got above the fold will influence your visitors clicking habits. Google puts the top-paying ads topmost with the lower paying ones at the bottom. If you have a stack of ads all located above the fold those cheaper ads might steal attention away from the more profitable ones. So keep this in mind...more is not necessarily better as far as your Adsense revenue is concerned.

3. Wave Goodbye To That Border. So you've spent a lot of time putting up intelligent and useful content on a beautifully designed site...shame that you've got to tarnish such wondrous aesthetics with Adsense. But guess what...you don't have to! You can easily blend your ads in to compliment the overall layout of your site. First thing--Get rid of that border delineating your ads. Next, make your Adsense text the same colour as that of the rest of your site. People are more likely to click on it thinking it's part of that useful content on your site.

4. Text Ads versus Image Ads. And the winner by unanimous decision is (drum roll)...Text Ads! With the right formatting your text ads will blend in with your content. Text ads are also more flexible with respect to tweaking and positioning. Another thing about text ads, is that you can squeeze more of them in the space taken up by an image ad (banner). Text ads don't appear like clutter whereas banners do!

5. Keywords. The content on your web pages determines the Google Adsense ads that appear there. If your site does not have a specific theme then Google will gladly supply you with non-profit general service ads. So as you can see Content is Still King! Even so you can quite easily (and legitimately) influence the Adsense ads supplied to your site by strategically placing keywords in specific locations on your site without diluting your site's copy (text tailored towards a specific goal and written for your visitors).


--
Azmi Shahrin
012-9198557

~~~~~~~~~~~~~~~~~~

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